Hi, I’m a self-confessed sneaker addict who’s lucky enough to wear sneakers every day. My weekend routine is to clean my sneakers that I’ve worn that week. You’re probably not as obsessive as me, but here’s a few steps to keeping your white sneakers white.
Spot Clean Them
Give the soles a few smacks together to dislodge any dirt and brush to remove any surface dust. Grab a soft, damp cloth or towel to wipe away any superficial stains on the upper or midsole. Most sneakerheads swear by Jason Markk Products. Their quick wipes are perfect for spot cleaning on the go. I have them with me wherever I travel, at my office and in my styling kit at all times. The wipes also have an abrasive side for tougher marks and stains. For the midsole, use Mr. Clean Magic Erasers. Soak the sponge in warm water and then rub till it comes up new.
Deep Clean Them
Fill a bowl with clean, warm water. Wet the bristles of the brush and add a couple drops of shoe cleaner. Work up a lather and scrub the shoe all over. Rinse the brush and reapply cleaner whenever necessary. Use a soft toothbrush for hard-to-get-to areas. Wipe everything down with a small, soft towel. A dab or twist motion will help lift the stain and dry the fabric.
A pair of brand new laces will immediately improve the look and feel of your sneakers, so undo the existing laces, rinse them in detergent, and leave to soak for an hour. Alternatively, place them in a laundry bag on a hot wash. Or better still, just buy a new pair of white laces.
After you’ve allowed the sneakers to dry naturally, place them on top of a clean towel and spray them in a ventilated area with both a stain, dust, and water repellant. For canvas shoes, Scotch Guard from the hardware store will do the job. But, for premium leather or suede, use Jason Markk Repel. You should also do this with any new pair of sneakers, so they stay stain-free for longer. Dirty streets or rain, do your worst.
If you wear sneakers without socks, I suggest inserting dryer sheets. They help to draw out the moisture and deodorize. Trust me, the people around you will thank me. Take a picture of your sneakers when you first buy them, then store them, ideally in shoe bags, and keep each pair in its own shoe box. Attach the picture to the outside of the box for easy reference.
Congrats, you are now a qualified sneakerhead!